Our Roots
Founded in 2024, Fresh Fruits was born from a simple yet ambitious idea: to provide fresh, locally grown produce to every Icelandic home, year-round. By partnering with advanced geothermal greenhouses across the country, we've turned a challenging climate into our greatest strength. Our fruits and vegetables aren't just fresh—they are grown with pure Icelandic water and 100% renewable energy.
One of our partner greenhouses in Hveragerði.
Our Values
Sustainability
Powered 100% by renewable geothermal energy. We leave no carbon footprint behind.
Pure Water
Irrigated with some of the purest water on earth, straight from Icelandic springs.
Local & Fresh
Harvested and delivered within 24 hours. It doesn't get fresher than this.
Taste the Difference
Experience the quality of locally grown produce today.
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