Aesthetic design is perceived as easier to use. Good visual design builds trust and makes the product feel professional.
The aesthetic-usability effect describes a phenomenon where users perceive more attractive designs as more usable. Aesthetics also play a key role in brand perception, emotional connection, and trust. A polished interface signals quality and care.
Visual equilibrium in the layout, whether symmetrical or asymmetrical.
A pleasing arrangement of colors that supports the brand and hierarchy.
Font choices that are legible, readable, and appropriate for the tone.
High-quality photos and illustrations that enhance the message.
Ensure styles are applied consistently across all screens.
Check alignment, spacing, and pixel-perfection.
Does the visual style reflect the brand's personality?