Techniques and rules to generate a large volume of ideas without judgment.
There are no bad ideas at this stage. Criticism kills creativity.
The best way to get a good idea is to have a lot of ideas.
It's easier to tame a wild idea than to invigorate a boring one.
Use "Yes, and..." to expand on ideas from teammates.
Start with a central problem and branch out into related sub-topics and ideas. Good for exploring connections.
Everyone writes an idea on a card and passes it to the right. The next person adds to it or uses it as inspiration for a new idea.
Use prompts to modify existing ideas: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse.