1. Overview & Context
Set the stage. Briefly explain what the project is, why it exists, and your specific role. Keep it punchy.
Include:
- Project Name & One-liner: "Redesigning the checkout flow for [App Name]."
- Role: "Lead Product Designer"
- Timeline: "3 months (Jan - Mar 2024)"
- Team: "Worked with 1 PM and 2 Engineers."
2. The Problem
What were you trying to solve? Use data to back this up if possible. Frame it as a challenge.
Include:
- Problem Statement: "Users were dropping off at the payment step because..."
- Evidence: "Analytics showed a 60% drop-off rate."
- Business Goal: "Increase conversion by 10%."
3. Discovery & Research
How did you understand the user? Show your work here—don't just tell.
Include:
- Methodology: User interviews, surveys, competitive analysis.
- Key Insights: "We discovered that users didn't trust the payment provider."
- Artifacts: Personas, empathy maps, or quotes.
4. Ideation & Design
Show the evolution of your solution. This is where you show your craft and decision-making skills.
Include:
- Sketches/Wireframes: Show the messy early work.
- Iterations: "We tried Option A, but it failed because..."
- Final UI: High-fidelity mockups or prototypes.
5. The Outcome
Did it work? Tie everything back to the original problem and business goals.
Include:
- Results: "Conversion increased by 15%."
- Learnings: "I learned the importance of early testing."
- Next Steps: "If we had more time, we would..."