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Design ROI Guide

Methods to calculate and communicate the business value of design efforts to non-design stakeholders.

The Concept

Design ROI (Return on Investment) demonstrates how design contributes to business success. It translates design improvements into measurable financial outcomes.

Key Metrics

  • Conversion Rate: The percentage of users who take a desired action (e.g., purchase, sign-up).
  • Usability Metrics: Time on task, success rate, error rate. Improvements here often lead to increased efficiency and satisfaction.
  • Customer Satisfaction (CSAT/NPS): How happy are your customers? Good design often correlates with higher satisfaction.
  • Support Tickets: A decrease in support requests can indicate a more intuitive and effective design.