A visual map of the design process, divided into four distinct phases: Discover, Define, Develop, and Deliver.
The process starts by questioning the brief and searching for new information. This is a divergent phase where you open up to all possibilities.
You then synthesize your findings to define a clear problem statement. This is a convergent phase where you narrow down your focus.
Once the problem is clear, you start generating solutions. This is another divergent phase where quantity is encouraged over quality initially.
Finally, you test, refine, and implement the best solution. This is a convergent phase where you finalize the details.