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User Journey Map: [Persona Name]

Goal: [e.g. Purchase a new subscription] Scenario: [e.g. User needs to upgrade their plan]
Stages 1. Awareness 2. Consideration 3. Decision 4. Retention
DoingUser actions & steps [Action] [Action] [Action] [Action]
ThinkingQuestions & thoughts [Thought] [Thought] [Thought] [Thought]
FeelingEmotional state
Frustrated
Neutral
Excited
Satisfied
OpportunitiesIdeas for improvement [Idea] [Idea] [Idea] [Idea]