Problem
[Top 3 problems users face]
Solution
[Top 3 features]
Key Metrics
[Key activities you measure]
Unique Value Prop
[Single, clear, compelling message]
Unfair Advantage
[Can't be easily copied or bought]
Channels
[Path to customers]
Customer Segments
[Target customers]
Cost Structure
[Customer Acquisition, Distribution, Hosting, People, etc.]
Revenue Streams
[Revenue Model, Life Time Value, Revenue, Gross Margin]