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Research Plan: [Project Name]

Author: [Name] Date: [Date] Status: Draft

1. Background

Briefly describe the context of the project. What are we building? Why are we doing this research now? What do we already know?

Example: We are redesigning the checkout flow to reduce cart abandonment. Previous analytics show a 60% drop-off at the shipping address step.

2. Research Goals

What are the specific questions we want to answer?

  • [Primary Goal: e.g., Identify usability issues in the new checkout flow.]
  • [Secondary Goal: e.g., Understand user preferences for shipping options.]
  • [Secondary Goal: e.g., Determine if the new progress bar is helpful.]

3. Methodology

Method: [e.g., Moderated Usability Testing, User Interviews, Survey]

Tools: [e.g., Zoom, Figma Prototype, Google Forms]

Duration: [e.g., 45 minutes per session]

4. Participants

Who are we recruiting? Define the criteria.

  • Number of users: [e.g., 5-8]
  • Criteria:
    • [e.g., Have purchased online in the last month]
    • [e.g., Mix of mobile and desktop users]