A lateral thinking technique to challenge the status quo and spark new ideas by asking seven types of questions.
What can be replaced? (e.g., components, rules, people, materials)
What can be combined? (e.g., features, devices, services)
What can be added? Is there something similar in another context?
Can you change the meaning, color, motion, sound, or form?
Can it be used by someone else or in a different setting?
What can be removed or simplified? What is non-essential?
What if you did the exact opposite? Can you rearrange the sequence?