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The Audience is the Hero

A mindset shift for presentations: It's not about how smart you are, it's about how you can help the audience succeed.

"They don't care about your process. They care about their problem."

How to Apply It

  • Identify their Goal: What does this specific stakeholder want? (e.g., The CEO wants growth, the Dev wants feasibility).
  • Frame the Problem: Describe the obstacle standing in their way.
  • Offer the Tool: Present your design not as "my work" but as "the tool you need to achieve your goal."