A classic story arc where a character gets into trouble and then gets out of it. Perfect for problem/solution narratives.
1. Comfort Zone: The user is doing fine, but maybe inefficiently.
2. The Problem (The Hole): Something goes wrong. A crisis, a blocker, or a realization of failure.
3. The Solution (The Ladder): Your product provides the way out.
4. Better Off: The user emerges stronger or better than before.