A storytelling structure for presenting design work and gaining stakeholder buy-in.
Start with the user and their problem. Build empathy. What is their current reality? What pain are they experiencing?
Introduce your design as the solution. How does it directly address the user's pain? Walk through the key moments of the new experience.
Show the outcome. What is the new, better reality for the user? What is the benefit to the business? End with a clear call to action.