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Story Hooks

Techniques to grab your audience's attention in the first 10 seconds of a presentation.

Types of Hooks

The "What If"

"What if we could reduce user churn by 50% with one simple change?" Paints a picture of a desirable future.

The "Did You Know"

"Did you know that 80% of our users drop off at the login screen?" Uses a shocking statistic to create urgency.

The Story

"Meet Sarah. Last Tuesday, she tried to buy a gift for her mom..." Starts with a relatable human narrative.