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Value Proposition Canvas
Product:
[Product Name]
Segment:
[Customer Segment]
Value Map
The product side
Products & Services
[What products and services do you offer?]
Gain Creators
[How do you create customer gains?]
Pain Relievers
[How do you alleviate customer pains?]
Customer Profile
The customer side
Customer Jobs
[What jobs is the customer trying to get done?]
Gains
[What outcomes and benefits do they want?]
Pains
[What bad outcomes, risks, and obstacles do they face?]