Guðmundur BjörnssonHey, I’m Guðmundur.
I’m a UX designer from Iceland with a background in graphic design, focused on creating
intuitive, user-first digital experiences.
My journey started in Florence, where I studied graphic design, and continued in
Sweden, where I transitioned into UX and product thinking. Since then, I’ve worked across
branding, design systems, and digital products, always bridging visual clarity with strong
UX foundations.
I believe great design comes from curiosity, collaboration, and a deep understanding
of real user needs. My goal is to simplify complexity and design experiences that feel
clear, functional, and genuinely useful.
I’m always excited by new challenges, let’s build something meaningful together.
A design journey shaped by visual craft, UX thinking, and continuous learning.
Empathy, collaboration, and iteration for impactful design.
Solving problems through inclusive design, innovation, and accessibility.
Skills
A snapshot of the skills, tools, and methods I use across UX, UI, and product design.
Design
UX/UI Design: User Experience Design, Interaction Design, User Interface Design, Prototyping, Wireframing, Low-High Fidelity Mockups, Responsive Web Design, Design Systems
Visual Design: Typography, Poster Design, Branding, Iconography, Pictogram Design, Environment Design, Brand Systems, Motion Graphics, Layout Design, Grid Systems, Visual Hierarchy, Color Psychology, UI Animations, Illustration, Photo Manipulation, Visual Storytelling, Custom Illustration and Icon Creation, Creative Direction, Design for Print and Digital Media, Packaging Design, Photo Editing and Retouching
Design Thinking and Strategy: Design for Emotion, Microinteractions and Motion Design, Design Documentation, Design Handoff (e.g., Dev Mode in Figma), Human-Centric Design, Design for Accessibility (contrast, legibility, etc.)
Research
User Research: User Interviews, User Testing, Surveys and Data Analysis, Unmoderated Testing (Maze, PlaybookUX)
User Insights and Analysis: Customer Journey Mapping, Journey Mapping, User Personas, Affinity Mapping, Quantitative Analysis, Heatmap and Behavioral Analytics (Hotjar, FullStory), Research Synthesis (Dovetail, Lookback)
Strategic Research: A/B Testing, Usability Benchmarking, Heuristic Evaluation, Jobs To Be Done (JTBD), Competitive Analysis, Design Strategy
Software
Design and Prototyping: Figma, Sketch, Adobe XD, Photoshop, Illustrator,
InDesign, AfterEffects, InVision, Canva
Prototyping and Motion: Framer, ProtoPie, Principle, Bezi (3D Prototyping),
Anima
AI Tools: ChatGPT, Midjourney, Luna.ai, CSM
Research and Testing: Maze, Lookback, Dovetail, Optimal Workshop, Hotjar,
FullStory, PlaybookUX, Google Analytics
Productivity and Collaboration: Slack, Element, Miro, Notion, Confluence,
Obsidian, Pitch
Ideation and Mapping: FigJam, Whimsical, Milanote, FlowMapp
Dev and Handoff: Visual Studio Code, Webflow, HTML/CSS, Dev Mode in Figma,
Zeplin
Project Management: Jira, Jira Work Management, Jira Product Discovery,
Jira Service Management, Trello
Remote Work Tools: Zoom, Google Meet, Microsoft Teams, Loom, Around,
TeamViewer, AnyDesk
Systems and OS: macOS, Windows, Linux
Workflow and Collaboration
Collaboration and Communication: Cross-functional Collaboration and Communication, Stakeholder Presentations, Team Collaboration and Alignment, Client and Stakeholder Management, Conflict Resolution, Feedback Culture
Agile and Scrum: Scrum, Agile Workflow, Iterative and Incremental Development, Lean and Design Thinking Methodologies
Design Ops and Process: Design Ops, Rapid Iteration, Workshop Facilitation, Design Documentation, Microcopy and UX Writing, Storytelling, Design Handoff (e.g., Dev Mode in Figma)
Project and Team Management: Change Management, Cross-disciplinary Teamwork, Client and Stakeholder Management, OKRs (Objectives and Key Results), Product Roadmapping
Strategy and Thinking
UX Strategy: UX Strategy, Value Proposition Design, Design Sprints, Service Blueprinting, Competitive Analysis, Product Roadmapping
Business and Product Strategy: Business Model Canvas, Lean UX, Jobs To Be Done (JTBD), OKRs (Objectives and Key Results), SWOT Analysis, Empathy Mapping
Innovation and Problem-Solving: Design Thinking, Ideation, Creative Problem Solving, Storytelling in UX, Innovation Workshops
Accessibility and Inclusivity
Web Accessibility, WCAG Accessibility Criteria, Inclusive Design Principles, Accessible Typography and Color Contrast
Languages
Icelandic (Fluent), English (Fluent), Danish (Basic), Swedish (Basic), Italian (Beginner)
Recommendations
"Guðmundur was one of the most thoughtful and dependable people I worked with during our time at Hyper Island. He brought a calm, focused energy to every group project and always pushed the team to think deeper about the user perspective. His background in graphic design gave our work a strong visual foundation, and his UX mindset ensured we never lost sight of the bigger picture. He’s a great collaborator, always ready to listen, contribute, and make the work better."
— Alexander Glörud, Stockholm, Sweden
"I had the pleasure of teaching Guðmundur during his time in Italy, where he demonstrated a natural talent for graphic design and a relentless drive to learn. His creativity, attention to detail, and ability to think critically set him apart from his peers. Guðmundur's commitment to excellence, paired with his collaborative spirit, makes him an outstanding designer who is sure to succeed in any endeavor."
— Paolo Ghielmetti, Florence, Italy
"Guðmundur is an absolute pleasure to work with. His positive attitude, open communication, and ability to collaborate seamlessly with cross-functional teams create an enjoyable and productive work environment. He genuinely cares about the team’s success. His thoughtful approach and creative problem-solving make him a valuable asset to any project."
— Tatiana Sogabe, Oslo, Norway