Hey there! I'm Guðmundur.

A UX designer from Iceland with a graphic design background and a passion for crafting intuitive, user-first experiences.

My journey began in Florence, where I studied Graphic Design, and evolved in Sweden where I honed my skills in UX design. Since then, I've worked on a wide range of projects, from branding to digital products.

I believe great design blends curiosity, collaboration, and a deep understanding of people. My mission? To make experiences seamless, functional, and enjoyable for users.

Excited for new challenges and fresh ideas, let's create something impactful together!

Guðmundur Björnsson
Background

A diverse design journey blending creativity and continuous learning.

Approach

Empathy, collaboration, and iteration for impactful design.

Passion

Solving problems through inclusive design, innovation, and accessibility.

Skills

Design

UX/UI Design: User Experience Design, Interaction Design, User Interface Design, Prototyping, Wireframing, Low-High Fidelity Mockups, Responsive Web Design, Design Systems

Visual Design: Typography, Poster Design, Branding, Iconography, Pictogram Design, Environment Design, Brand Systems, Motion Graphics, Layout Design, Grid Systems, Visual Hierarchy, Color Psychology, UI Animations, Illustration, Photo Manipulation, Visual Storytelling, Custom Illustration & Icon Creation, Creative Direction, Design for Print & Digital Media, Packaging Design, Photo Editing & Retouching

Design Thinking & Strategy: Design for Emotion, Microinteractions & Motion Design, Design Documentation, Design Handoff (e.g., Dev Mode in Figma), Human-Centric Design, Design for Accessibility (contrast, legibility, etc.)

Research

User Research: User Interviews, User Testing, Surveys & Data Analysis, Unmoderated Testing (Maze, PlaybookUX)

User Insights & Analysis: Customer Journey Mapping, Journey Mapping, User Personas, Affinity Mapping, Quantitative Analysis, Heatmap & Behavioral Analytics (Hotjar, FullStory), Research Synthesis (Dovetail, Lookback)

Strategic Research: A/B Testing, Usability Benchmarking, Heuristic Evaluation, Jobs To Be Done (JTBD), Competitive Analysis, Design Strategy

Software

Design & Prototyping: Figma, Sketch, Adobe XD, Photoshop, Illustrator, InDesign, AfterEffects, InVision, Canva
Prototyping & Motion: Framer, ProtoPie, Principle, Bezi (3D Prototyping), Anima
AI Tools: ChatGPT, Midjourney, Luna.ai, CSM
Research & Testing: Maze, Lookback, Dovetail, Optimal Workshop, Hotjar, FullStory, PlaybookUX, Google Analytics
Productivity & Collaboration: Slack, Element, Miro, Notion, Confluence, Obsidian, Pitch
Ideation & Mapping: FigJam, Whimsical, Milanote, FlowMapp
Dev & Handoff: Visual Studio Code, Webflow, HTML/CSS, Dev Mode in Figma, Zeplin
Project Management: Jira, Jira Work Management, Jira Product Discovery, Jira Service Management, Trello
Remote Work Tools: Zoom, Google Meet, Microsoft Teams, Loom, Around, TeamViewer, AnyDesk
Systems & OS: macOS, Windows, Linux

Workflow & Collaboration

Collaboration & Communication: Cross-functional Collaboration & Communication, Stakeholder Presentations, Team Collaboration & Alignment, Client & Stakeholder Management, Conflict Resolution, Feedback Culture

Agile & Scrum: Scrum, Agile Workflow, Iterative & Incremental Development, Lean & Design Thinking Methodologies

Design Ops & Process: Design Ops, Rapid Iteration, Workshop Facilitation, Design Documentation, Microcopy & UX Writing, Storytelling, Design Handoff (e.g., Dev Mode in Figma)

Project & Team Management: Change Management, Cross-disciplinary Teamwork, Client & Stakeholder Management, OKRs (Objectives & Key Results), Product Roadmapping

Strategy & Thinking

UX Strategy: UX Strategy, Value Proposition Design, Design Sprints, Service Blueprinting, Competitive Analysis, Product Roadmapping

Business & Product Strategy: Business Model Canvas, Lean UX, Jobs To Be Done (JTBD), OKRs (Objectives & Key Results), SWOT Analysis, Empathy Mapping

Innovation & Problem-Solving: Design Thinking, Ideation, Creative Problem Solving, Storytelling in UX, Innovation Workshops

Accessibility & Inclusivity

Web Accessibility, WCAG Accessibility Criteria, Inclusive Design Principles, Accessible Typography & Color Contrast

Languages

Icelandic (Fluent), English (Fluent), Danish (Basic), Swedish (Basic), Italian (Beginner)

Recommendations

"Guðmundur was one of the most thoughtful and dependable people I worked with during our time at Hyper Island. He brought a calm, focused energy to every group project and always pushed the team to think deeper about the user perspective. His background in graphic design gave our work a strong visual foundation, and his UX mindset ensured we never lost sight of the bigger picture. He’s a great collaborator, always ready to listen, contribute, and make the work better."

— Alexander Glörud, Stockholm, Sweden

"I had the pleasure of teaching Guðmundur during his time in Italy, where he demonstrated a natural talent for graphic design and a relentless drive to learn. His creativity, attention to detail, and ability to think critically set him apart from his peers. Guðmundur's commitment to excellence, paired with his collaborative spirit, makes him an outstanding designer who is sure to succeed in any endeavor."

— Paolo Ghielmetti, Florence, Italy

"Guðmundur is an absolute pleasure to work with. His positive attitude, open communication, and ability to collaborate seamlessly with cross-functional teams create an enjoyable and productive work environment. He genuinely cares about the team’s success. His thoughtful approach and creative problem-solving make him a valuable asset to any project."

— Tatiana Sogabe, Oslo, Norway