I look for what makes things make sense.
I’m drawn to the gap between how products are meant to work and how they actually feel to use. My work focuses on understanding where that friction comes from and how clearer structure can remove it without oversimplifying the problem.
I started in graphic design in Florence, where I learned how hierarchy, composition, and restraint shape understanding. That foundation evolved when I moved into UX and product design in Sweden, where I began working more closely with systems, flows, and real user problems.
Since then, I’ve worked across branding, design systems, and digital products, always with the same goal: making complex things feel clear.
I care about thoughtful research, inclusive design, and creating things that feel considered, not accidental.
Perspectives
A deeper look into the principles that guide my process and the curiosities that drive my work.
A design journey shaped by visual craft, UX thinking, and continuous learning.
Empathy, collaboration, and iteration for impactful design.
Solving problems through inclusive design, innovation, and accessibility.
I believe great design comes from curiosity, collaboration, and a deep understanding of real user needs. My goal is to simplify complexity and design experiences that feel clear, functional, and genuinely useful. I'm always excited by new challenges, let's build something meaningful together.
Expertise
How I think about design and approach problems.
Product & Interaction
Bridging human needs and business goals through intuitive, scalable digital products.
Visual Craft & Motion
Elevating digital experiences through high-end aesthetics, typography, and purposeful motion.
Research & Strategy
Uncovering the "why" through rigorous user research and strategic analysis.
Creative Technologist
Understanding the underlying tech to build better products and smarter prototypes.
My toolkit supports and extends this approach in practice.
Design & UX
Visual & Motion
Research & Product
Development & Collaboration
Kind Words
What colleagues and collaborators have said about working with me.
"Guðmundur was one of the most thoughtful and dependable people I worked with during our time at Hyper Island. He brought a calm, focused energy to every group project and always pushed the team to think deeper about the user perspective. His background in graphic design gave our work a strong visual foundation, and his UX mindset ensured we never lost sight of the bigger picture. He's a great collaborator, always ready to listen, contribute, and make the work better."
"I had the pleasure of teaching Guðmundur during his time in Italy, where he demonstrated a natural talent for graphic design and a relentless drive to learn. His creativity, attention to detail, and ability to think critically set him apart from his peers. Guðmundur's commitment to excellence, paired with his collaborative spirit, makes him an outstanding designer who is sure to succeed in any endeavor."
"Guðmundur is an absolute pleasure to work with. His positive attitude, open communication, and ability to collaborate seamlessly with cross-functional teams create an enjoyable and productive work environment. He genuinely cares about the team's success. His thoughtful approach and creative problem-solving make him a valuable asset to any project."
Beyond Design
The things I do when I'm not pushing pixels.
Running
Clearing my head on city pavements and mountain trails.
Whether it's city pavements or mountain trails, I've found that running is the best way to clear my head and find focus after a long day of design.
Fermentation
Lessons in patience and observation from the kitchen.
I really enjoy the slow, deliberate process of fermenting things. It's a great lesson in patience and observation that actually translates back to how I build design systems.
Self-Hosting
Advocating for digital privacy and open-source sovereignty.
I'm a big advocate for digital privacy. I manage my own server infrastructure and love exploring open-source alternatives to big tech.
Experience & Education
The roles, studies, and projects that got me here.
Work Experience
Freelance
Graphic Design · Motion Design · Product Design
I partner with a diverse spectrum of clients, ranging from tech startups like Trime and national television stations to cultural institutions like the Icelandic Design Awards, the Reykjavík Food Festival, and documentary filmmakers. My practice bridges the gap between print, motion, and digital product design. I help companies of all sizes build everything from custom Shopify webstores to scalable Design Systems that translate complex goals into clear, functional, and visually compelling experiences.
Locatify
UX/UI Design
As Product Designer, I led the comprehensive redesign of their CMS, transforming a fragmented creator interface into a streamlined, user-first platform that simplified content management for non-technical users.
Stöð 2, Channel 2
Graphic Design · Motion Design
Managed and delivered end-to-end Motion Design for national news and sports, ensuring visual consistency and clarity for broadcast audiences under high-pressure, live television deadlines.
Education
Hyper Island
UX Design , Higher Vocational Education
Karlskrona, Sweden. An intensive programme focused on design methodology, collaboration, and digital innovation in a real-world studio environment.
Instituto Lorenzo de' Medici
Graphic Design & Visual Communication, Professional Certificate
Florence, Italy. Studied visual language, typography, print production, and design history in one of Europe's most renowned art cities.
What's next?