Design Principles
The core beliefs that drive my approach to every project.
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Capabilities
Research. Design. Strategy. Working together.
Product Design
Turning messy problems into clear, usable products by balancing user needs, business goals, and everything in between.
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UX Design
Designing experiences that feel simple and intuitive, grounded in research, curiosity, and constantly asking why.
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Design Research
Understanding people before designing for them. Through interviews, observation, and curiosity, I look for the real problems hiding behind the obvious ones.
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UI Design
Clean layouts, clear typography, and interfaces that behave themselves. Good UI shouldn’t shout, it should quietly make everything easier.
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Motion Design
Motion is a language. Through timing, rhythm, and visual storytelling, I use motion to guide, explain, and occasionally delight. Every frame should serve a purpose.
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Creative Technologist
I enjoy understanding how things actually work on the web. Sometimes that means prototyping ideas. Sometimes it means arguing with CSS.
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Graphic Design
My background in graphic design taught me the fundamentals: hierarchy, balance, and knowing when to stop adding things.
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Selected Works
Case studies showcasing my process in UX/UI design, research, and prototyping.
Locatify CMS · UX/UI design
From Friction to Flow: Rethinking the Locatify Creator CMS
Simplifying a complex CMS to make content creation faster and easier.
Problem
Content creators struggled with a confusing and inefficient workflow
What I did
Led UX/UI from research to final design
Outcome
Simplified the interface and made content creation more intuitive and efficient
Vindome · UX/UI design
Making a wine investment app easier to use
Making investment decisions clearer and easier to navigate.
Problem
Users found the app complex and difficult to navigate
What I did
Conducted research and redesigned key flows
Outcome
Improved usability by making investment actions clearer and easier to complete
Ericsson · UX/UI design
Simplifying large-scale account management
Designing a clearer way to navigate complex organizational structures.
Problem
Users struggled to navigate and understand large, complex account structures
What I did
Researched and prototyped a conceptual dashboard
Outcome
Made key information easier to access and navigation more intuitive
Trime · UX/UI design
Making fitness booking more human and engaging
Redesigning onboarding and core flows to improve the user experience.
Problem
The booking experience felt impersonal and unintuitive
What I did
Used research and rapid prototyping to redesign onboarding and core flows
Outcome
Created a more intuitive and engaging booking experience
Design infrastructure
Design System: A Unified Language
Creating consistency and scalability across products.
Problem
Inconsistent design patterns across projects
What I did
Built a scalable, token-based Design System
Outcome
Improved consistency and efficiency across multiple products
Motion design
Motion Design: Broadcast & Events
Using motion to guide attention and enhance experiences.
Problem
Visual communication needed to be engaging without distracting
What I did
Designed motion for live TV and cultural events
Outcome
Enhanced storytelling and guided user attention through timing and rhythm
