Hello, I’m Guðmundur

I’m a UX/UI designer based in Reykjavík, Iceland, working end-to-end on digital products, from research and structure to visual design and polished UI.

I care deeply about usability and clarity, building products that feel simple on the surface and solid underneath.


Open to new opportunities

Visual Design

A selection of visual design work, from design systems to applications.

Selected Work

Case studies showcasing my process in UX/UI design, research, and prototyping.

Self-Guided Tours · Treasure Hunts · Usability

From Friction to Flow: Rethinking the Locatify Creator CMS

Lead UX/UI Designer, owning the process from research to final UI to create a simpler, more intuitive CMS.

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Locatify
Vindome
UX Design · Finance · Digital Product

Better usability and design for a fine wine investment app

Over ten weeks, our team conducted user research and redesigned the app to improve usability and clarity for wine investors.

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UX Design · UI Design · Visual Effects · Prototyping

Simplifying complexity for large-scale account management at Ericsson

In four weeks, our team researched and prototyped a conceptual dashboard to simplify navigation across complex organizational structures.

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Ericsson
Trime Onboarding
UX Design · Fitness App · Research and Prototyping

Making fitness appointments more human and engaging

In four weeks, we reimagined Trime’s onboarding and core flows using user research and rapid prototyping to make fitness booking feel more human.

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Playbooks

The systems and guides I use to deliver consistent quality, and to make my design thinking transparent.

UX Playbook
Process · Methods · Deliverables

The UX System

A complete overview of my UX process, including methods, tools, and deliverables I use in real projects.

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UI Playbook
Guides · Frameworks · Design

UI Creation Playbook

Practical guides and frameworks for designing clear, scalable, and user-focused interfaces.

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